So it would appear that the old "Bigger Club" debate has started all over again...
For reference, here is what he said... Kindly provided by Rob Butler of BBC Radio Norfolk:
I'll reserve my immediate issues with Mr Butterfield's comments for another day, but would add his comments over who is the more "impressive" club are not my biggest issue.
So what does "bigger club" actually mean?
Some fans will tell you it all about the ground capacity... Some will say it's attendance home and away... Some will say it's history... and some will say it's about your current standing in the world of football...Let's analyze each of those facts!
Ground Capacity:
No one is gonna argue with the fact that, for instance, Manchester United or Man City are two of the biggest clubs in English Football. What I am certain of is that this has nothing to do with the size of their Stadium.
There stadium size is more to do with the financial rewards of their League and European achievements throughout the ages. It can also be argued that Ground Capacity is also down to who runs / owns your club.
In the case of Man City or Chelsea we know that they have very very wealthy owners who for the most part see Football as a commercial venture and nothing more. If they do see it as a commercial venture then image is vitally important when building a global brand and so of course the best stadium and facilities are going to be a key early investment from said owners.
I personally don't feel Ground Size plays any part in the debate as to whether a club is "bigger" than another. This is due to the simple fact that some of the "smaller" clubs may not have the investment from wealthy owners in order to increase their ground size.
Average Attendance:
This one is slightly more intriguing. Let's take Norwich for instance, in the average attendance in relation to ground capacity Norwich are always up their amongst the big boys. Why? Well a lot of that is due to the nature of where we are in the country... It's not like we are in London for instance and have Arsenal, Tottenham, West Ham, Crystal Palace and Fulham to chose from and that's just in the Premiership, if we look at the Football League as well then we also have to include QPR, Watford, Leyton Orient, AFC Wimbledon to name just a few.
So then we look at the age of quote of "well if we have a 60'000 seater stadium we would still have a packed house" and whilst that MIGHT be true I think in the case of Norwich that would be somewhat sky high in terms of aspirations right now. I do however feel a 35'000 - 42'000 seater stadium would certainly sell out of be close to selling out each week.
Why do I say this? Well it was a fact last year that behind Arsenal and Manchester United we were one of the hardest grounds to get a ticket for. We have a capacity of around 27'000 of which 22'000 are season ticket holders (which is a limit set by the club - and from my understanding there is a 2 year waiting list) and a further 2'000 - 3'000 are away fans leaving around 2'500 general sale tickets.
Lets say we took the capacity to 35'000 the club could then raise the season ticket cut off to around 28'000 clearing some but not all of the backlog of people on it's waiting list. Away fans would still bring roughly 3'000 fans meaning we would still only have around 4'000 general sale tickets available. Making it extremely plausible that we would still continue to sell out.
Let's take a look at the likes of Wigan and QPR for instance, despite having similar size stadiums they struggled to hit 70% attendance during their time in the Premiership. QPR would argue they are a bigger club than Norwich and yet while they were in the Premier League they couldn't fill their stadium, it's the same story with Wigan who had been there a long time. Now does that mean they are smaller clubs? No it does not (although both are smaller clubs, this is not the reason for it). It simply means that QPR are competing with a host of other London clubs and so their share of that market is limited and Wigan are competing with Rugby (similar for Hull).
So as much as I find this argument compelling I just don't feel it is as cut and dry as some might think as contributing factors and geographical placement comes in to play greatly.
History:
Oh that old chesnut ay! This is the one that most fans use to batter other fans around the head with when talking about who is the "Bigger Club". I'll be honest, I hate this argument and here is why:
History is by it's very nature HISTORY... it's in the past and irrelevant to current standing. Take Villa for instance... They have won Silverware galore but in terms of league position and spending power they have been worse off than Norwich, who in the grand scheme of things have very little silverware, for the past three years.
So you could say "OK let's just look at recent history", OK fine, but where do we make the cut off and who decides that? For me the only relevant history is that of the last 5-6 years.
So in the case of Norwich we have won a League 1 Champions Title and Championship Runners Up Title. For Villa they have a League Cup Runners up medal from 2010 and that's it... however are you really gonna argue that we are a bigger club than Aston Villa??? Of course we're not.
Finally let's look at Current Standing:
Well for me this has to be the basis on which you base the argument of who is the "Bigger Club", that is if people insist on having this argument.
Let's take Norwich / Villa as a case study.
Norwich have in the last 4 years been on an upward trajectory since winning League One and since the appointment of Mr McNally and friends.
Villa on the other hand you would have to argue have been on a downwards trajectory since MoN's 3rd consecutive 6th place finish in the 2009-10 season, finishing 9th the season after then 16th and 15th.
As I said current standing should be the basis on which we base the argument but it in no way tells the whole story because once again in the case of Villa / Norwich I would never argue that Norwich are a
"Bigger Club".
I think you then have to take into consideration average attendance, then take into consideration recent history with a cut off of the last 10 years. Then and only then can you make a judgement on it.
I have to say personally I think the whole who is bigger than who argument is utterly pointless because as you can see from this analysis, it's impossible to say who is bigger.
A football club should be judged on the following things:
Performance, Mentality, How well it's run (ie debt / money in the bank), transfers, manager, players, league position and nothing more.
In Norwich's case this year we are debt free and have therefore been able to spend big big money in the transfer market - this demonstrates that the club is being run very well considering we were almost bust 4 years ago.
We have brought top quality, young, international players to the club and competed with some of the big boys in chasing their signatures - this shows that Norwich as a team and club are gaining more and more respect from the football community.
We have finished 12th and 11th in the Prem the last 2 years and have the quality in the squad to be pushing for a top 10 finish this terms - this demonstrates solidity and ambition.
We have a great manager in Chris Hughton who is widely respected throughout the industry and has been described as one of the best tacticians in the game as well as being one of the best Man Managers in the game.
That, for me at least, is how you judge a club!
Having said all of that... WE ARE STILL A MUCH BIGGER CLUB THAN IPSWICH!







